Rileys, Europe’s largest pool and snooker operator with 128 clubs uk wide, have signed a significant 6-figure sum for Ronnie O’Sullivan to be the first Rileys UK Club ambassador.

Announcing the deal, Rileys chief executive officer Maurice Kelly said: “Rileys is delighted to sign as their ambassador, Ronnie O’Sullivan, the biggest snooker name in the world. Together, Rileys and Ronnie will put the wow factor back into the game.

“And Rileys and Ronnie are going to launch the hunt for the next Ronnie O’Sullivan. The youngster who is out there somewhere with the natural talent to be a winner and, like Ronnie, a crowd pleaser.

“Teaming Ronnie O’Sullivan with our nationwide chain of 128 clubs is great news for Rileys, where we provide fantastic, smoke-free facilities for snooker, pool, darts and poker. And our growing number of Football Fanzones mean that, at Rileys, you really can live the life of Rileys!”

Ronnie O’Sullivan will work closely with Rileys to help develop the next generation of snooker clubs in the UK and advise on grass roots snooker strategy.

Ronnie said: “Everybody knows how much I love the game of snooker and how much I want our game to become more popular in the UK and throughout the world. When I met the new owners of Rileys I realised they shared my passion for the game.

“The next few years are going to be exciting for snooker and I am delighted to be closely involved with Rileys. There’s going to be a revolution!”

Ronnie’s role as Ambassador will be highlighted at Rileys clubs, online, and via a major radio campaign with talkSPORT.

Further in-club activities with Ronnie will be announced in due course